Prior to my involvement, the ProTemp logo and branding remained the same for many years. When the decision was made to update the branding, I was assigned responsibility for this project. I chose to flatten the logo and strip it of unnecessary details. A brighter red was selected that could be color-matched by our factories without difficulty, and the style was updated to use brighter colors and implement elements such as geometric shapes and blueprint-like sketches to reflect innovation.

ProTemp products use A4 Packaging, which is a label pasted onto the brown or white box containing the product.